Why Not Invest?

Recently in a Business 2 Community article, they stated that marketers felt email marketing was the most successful form of marketing—and we agree. The good part about email marketing is you can reach more perspective clients versus regular advertisements. You have the ease of clicking send and tracking all of your potential clients. With a software like HyperMail’s, you can also integrate social media into your marketing campaigns. This way you can blast your email to their inbox and social streams such as Facebook, Twitter and Google+. In today’s world of technology, email marketing really is an investment, but worth it. See just how easy email marketing is, today. Ask our sales reps for our new client promotion and start investing in an easy marketing tactic.

One Chance to Get it Right

One way you can ensure that your email makes it into the inbox is by having good IP ratings. We offer whitelisted IP’s, which in other terms, are spam free IP addresses. A whitelisted IP has better success in making it to the right inbox. This is especially important for Google emails, as it is really easy to get sent to the spam folder or bounce back. Using your personal list of IP’s, we can help increase your delivery rate and clean up your addresses.  Bring your list to us and we can help. Let us know troubles you are having with your IPs and see what we can do to help. Don’t waste valuable emails on a spam folder.

Who Wants Conversions? We Do!

In our software update, we added landing pages to our software.  But do you know the importance of a landing page or its potential for a Return on Investment (ROI)?  Here is the scoop:

Many companies struggle to pin-point their ROI, especially when it comes to the business of advertising.  Depending on the company, your ROI can be tracked differently.  For email marketers, using a software much like HyperMail offers, is important.  A feature to our software is being able to create landing pages, which in return can create conversions leading to a return on investment.  The nice part is that the landing pages can be designed to your company’s needs–no “cookie-cutter” templates here!  Choose and create your landing page and start tracking your customer’s clicks.

The benefit to having a landing page makes it easier for your customers to go from their inbox to your desired destination.  Rather than sending your customers to your homepage, design a separate page where they can, in other words, “cut to the chase.” Chances are, if you send your customer to your homepage, they may never make it to the page you desired.

No one wants to lose on a return of investment.  Try our walk-through and browse our landing page templates.  Still don’t understand landing pages or want to get the walk-through?  Contact us, and we can explain.

Catching Up

In case you missed it, we provided some updates in our newsletter.  Currently our delivery is up.  If you are experiencing problems with successful delivery, contact us and we can get you a copy of our whitepapers.  This step-by-step process will help you increase your deliverability.  You don’t want your next email to wind up in the wrong mailbox.  Keep updated with our news by visiting our website and signing up for our newsletters at the bottom of the page. We will provide you with tips, news and information to help your business or product succeed.

New! We are now offering a free walk-through.  Visit hypermail.com and experience what we have to offer.

Delivery Tips

We have been speaking about the importance of delivery, which is nothing new to email marketers, but nevertheless important.  After much research and reading, we’d like to share some important tips with you, according to Marketing Land.  They provided an article that provides insight on successful deliverability.  Here is just a quick sum-up of the article.

Tip 1Get a good ESP to prevent hard bounces.

As an email marketer, nothing is probably more annoying than to see bad addresses or bad domains.  You’re probably also aware of being blocked, all leading to your email never being read.

Make sure to verify and validate your subscribers.  Velocity’s software can remove hard bounce email addresses.

Tip 2Clean your list of users

If your list has a high volume of users that have not engaged, they are not doing your list any good.  Marketing Land suggests that a small list of highly engaged users yields a higher ROI.

If they have not shown intent in 90 days, move them to a different list.  You can still use them in the future.

Tip 3Personalize Emails

The saying “you’ve only got one shot”, holds true in this instance for email marketers.  Tailoring your content to your users will help your email wind up in the right inbox.  If you are collecting their information, why not use it to increase a successful delivery.

Tip 4Use a Single IP Address Per Each Type of Email

A lot of marketing emails end up in the spam folder.  By having one IP for every email type it helps increase the success of the delivery rate–even if people say your email is spam.

Tip 5IP Bonding

Marketing Land suggests using IP Bonding for larger email sends.  When you are sending large amounts of emails at once, it is best to spread them out over several IPs.

Remember, delivery is never guaranteed.  See the full article, and see full description

Software Update

HyperMail is now offering landing page templates.  Now you can make it easy for your customers to click and go right to any page you choose. Choose from 50+ templates.  Here are some of the full details.

How it works:

  • View templates under the email marketing tab in our software
  • Click on landing pages in right column
  • Click on landing pages template button
  • Choose a template by clicking to view
  • To order, click on request pricing information
  • Allow us to customize your template to your needs.

Also, we can connect your landing page or pages to our lead/crm system and build a PURL support into your landing pages.

Questions about our landing pages or how to locate them?  Contact us!