Email is 44!

Although there is no exact month, email turns 44 this year. Email has come a long way since its early years. It was in 1978 that the first ad was shown in an email and now it is used by millions of business owners and entrepreneurs around the world. Although email is well known in today’s generation, people are still hesitant to use it as a form of marketing. By using email as a form of marketing there is a potential to yield a profit of $43.62. You also save more by not paying for direct mail essentials such as postage, paper, etc. So on email’s 44th anniversary, consider email marketing. Look into what it can offer your company and give it a try.

If you feel like you don’t understand email marketing or how to use it as a form of marketing, let us know. We have the option to have a fully managed account, where you give the ideas and we create, send and promote your brand for you. Let us know how we can help!

A Good Read for SEO Users

Read this Business 2 Community article on SEO.  You may in fact learn something new.  If you are currently having a hard time with SEO or don’t know how to use it, we can help.  We just rolled out some of our new SEO packages.  No matter if your business is little or large we can help make your website search engine friendly.

There’s Still Time

Even though the new year is already underway, there is still time to get started on email marketing.  Not only do we provide a full turn key email marketing software, we also specialize in web design, social media marketing and Search Engine Optimization (SEO).  We can get you started for a low cost and you will be able to send all your marketing information through email.  Call us today, to see what package is right for you.  888.497.7898

Is Email Right for You?

When planning your marketing budget for the new year, email marketing may be right for your company.  Many times we wait longer for a return on investment with traditional marketing.  However, with email marketing there is potential for a greater return on investment, if mailed correctly.  This year, send your brochures, newsletters, thank you notes, follow ups, sales and promotions through email.

Our sales team can get you started on a package that is right for your company.  Even small businesses can benefit from emailing versus traditional marketing.  Call us today to start investing in your company a smart way.

Using LinkedIn and Social Media for your Business

It is important to use LinkedIn in combination with your marketing efforts. Why make the tedious effort, you may ask.  Going on LinkedIn allows you to connect with clients and make new connections with people within the industry.  For HyperMail, we get a lot of our inquires and business connections through our LinkedIn account.  Integrating social media, including LinkedIn, should be a must for a company.  Not participating in social media, is allowing your company to lose on new clients, which in turn leads to revenue.  For more information on how to integrate LinkedIn or social media with your email campaigns, give us a call.  We can help you get started.

Why Not Invest?

Recently in a Business 2 Community article, they stated that marketers felt email marketing was the most successful form of marketing—and we agree. The good part about email marketing is you can reach more perspective clients versus regular advertisements. You have the ease of clicking send and tracking all of your potential clients. With a software like HyperMail’s, you can also integrate social media into your marketing campaigns. This way you can blast your email to their inbox and social streams such as Facebook, Twitter and Google+. In today’s world of technology, email marketing really is an investment, but worth it. See just how easy email marketing is, today. Ask our sales reps for our new client promotion and start investing in an easy marketing tactic.

One Chance to Get it Right

One way you can ensure that your email makes it into the inbox is by having good IP ratings. We offer whitelisted IP’s, which in other terms, are spam free IP addresses. A whitelisted IP has better success in making it to the right inbox. This is especially important for Google emails, as it is really easy to get sent to the spam folder or bounce back. Using your personal list of IP’s, we can help increase your delivery rate and clean up your addresses.  Bring your list to us and we can help. Let us know troubles you are having with your IPs and see what we can do to help. Don’t waste valuable emails on a spam folder.

Who Wants Conversions? We Do!

In our software update, we added landing pages to our software.  But do you know the importance of a landing page or its potential for a Return on Investment (ROI)?  Here is the scoop:

Many companies struggle to pin-point their ROI, especially when it comes to the business of advertising.  Depending on the company, your ROI can be tracked differently.  For email marketers, using a software much like HyperMail offers, is important.  A feature to our software is being able to create landing pages, which in return can create conversions leading to a return on investment.  The nice part is that the landing pages can be designed to your company’s needs–no “cookie-cutter” templates here!  Choose and create your landing page and start tracking your customer’s clicks.

The benefit to having a landing page makes it easier for your customers to go from their inbox to your desired destination.  Rather than sending your customers to your homepage, design a separate page where they can, in other words, “cut to the chase.” Chances are, if you send your customer to your homepage, they may never make it to the page you desired.

No one wants to lose on a return of investment.  Try our walk-through and browse our landing page templates.  Still don’t understand landing pages or want to get the walk-through?  Contact us, and we can explain.