Category Archives: Uncategorized

Introducing True Click trust your click data again

Inbox security tools are great at stopping bad links—but they also “click” every URL in your emails, bloating reports and tripping automations you only wanted real people to trigger. True Click (Beta) is Hypermail’s new account‑wide option that helps cut down those bot-driven clicks whenever link tracking is turned on.

What True Click does

Adds a quick verification hop: Every tracked link briefly routes through a Hypermail verification page that runs a few security checks.
Preserves your destination: After the checks, the visitor is sent to the original URL you included.
Counts the click after verification: A click is only recorded on the second redirect, helping filter out many automated scanners.

Why it matters

More accurate engagement metrics: See a truer picture of who actually clicked.
Cleaner automations: Fewer false triggers for click-based journeys, scoring, and goals.
Better decisions: Optimize content and targeting with data that’s less skewed by bots.

How to enable True Click

Go to Email Marketing then in the sidebar click System Settings in your Hypermail account.
Check the box for “True Click (Beta).”
Click Save.

Once enabled, any tracked link will include the extra verification step automatically. No template or URL changes required.

How it flows

Recipient clicks a link in your email.
Hypermail sends the visitor to a lightweight verification page.
Checks run to help distinguish bots from humans.
If passed, the visitor is redirected to your original URL.
The click is counted only after that second redirect.

What to expect

Likely fewer total clicks in reports as bot activity is reduced.
Minimal impact on subscribers at most a very quick additional redirect.
Works only when click tracking is enabled for the send.

Best practices

Compare before/after metrics to understand the impact on your audience.
Review click-triggered workflows; you may notice improved precision.
Let stakeholders know that reported clicks may decrease due to better filtering.

Good to know

Beta status: We’re actively tuning detection and welcome your feedback.
Not a silver bullet: Advanced bots may still appear, but the goal is meaningful reduction.
Account-level control: Turn it on or off anytime in System Settings.

FAQs

Does True Click change my links? No. The final destination remains exactly what you set; True Click simply inserts a brief verification hop.

Will subscribers notice? Most users won’t notice anything beyond a near-instant redirect to the intended page.

Do I need to edit my templates? No. Enable True Click at the account level and it applies to tracked links automatically.

Can I disable it? Yes. Uncheck “True Click (Beta)” in System Settings and Save.

Get started Flip on True Click in System Settings to reduce bot clicks and get clearer engagement data in Hypermail. We’d love to hear what you see and how we can keep improving.

New in Hypermail: Turn Unsubscribes Into Marketing Insights

Email marketers often view unsubscribes as the end of the conversation. With Hypermail’s new Unsubscribe Survey, they can become the start of a learning opportunity instead.

We’ve added a simple way to capture feedback whenever someone leaves your list—so you can understand why they opted out and use that knowledge to improve future campaigns.

What Happens When Someone Unsubscribes

Now, when a subscriber clicks “unsubscribe,” they’ll be asked to choose one of the following reasons:

No longer want emails (Default)
I never signed up for this email list
The emails are inappropriate
The emails are spam
Other (with space to type in a custom reason)

If they select Other, they can tell you exactly what drove their decision in their own words.

See the Story Behind the Numbers

Inside Hypermail, you’ll now find a visual breakdown of unsubscribe reasons right in your dashboard. Each opt-out shows the chosen reason, and a pie chart view makes it easy to spot patterns at a glance.

Too many “spam” complaints?
Lots of “not relevant” responses?

With clear data in hand, you can tweak your sending frequency, improve segmentation, or refresh your email content strategy to match what your audience actually wants.

Why This Matters for Your Marketing

Unsubscribes are inevitable—but losing people without knowing why is a missed opportunity. Hypermail’s Unsubscribe Survey helps you:

Protect your sender reputation by spotting issues before they escalate.
Refine your email strategy based on real subscriber feedback.
Keep your list healthy by removing disengaged contacts proactively.

Available Now in Hypermail

The Unsubscribe Survey is live in all Hypermail accounts today. Check your dashboard after your next campaign to see real feedback and start turning opt-outs into insights.

Hypermail AI-Powered Feature Updates for this year so far!

At Hypermail, 2025 has been a landmark year for AI innovation. Our mission is to put the most advanced tools in the hands of email marketers, empowering you with features that don’t just save you time but sharpen your results. Here’s a roundup of this year’s major AI driven launches and improvements so far:

July 15, 2025: SpinText AI Message Variant & Subject Line Creator

We’re excited to announce a powerful new feature for creative experimentation: our SpinText AI Message Variant Creator. Now, with a single click on Generate SpinText AI Message Variant under any message, you can instantly create unique, AI-generated variants of your email content using just one AI credit. But we didn’t stop there when using AI suggestions for subject lines, you’ll now find an option to generate and insert SpinText variations automatically. This means more dynamic, personalized subject lines and message bodies with less manual effort or risk of repeating yourself.

July 8, 2025: AI HTML Message Variant Generator

A day prior, we introduced another productivity booster: the AI HTML Message Variant Generator. When viewing any message, you’ll now see a new button that empowers you to generate a fresh message variant, powered by AI. This tool updates your message’s language and wording, giving you new ways to engage your audience while keeping your messaging authentic and on-brand. Each use costs 1 AI Credit making it simple, flexible, and cost-effective.

July 7, 2025: AI-Assisted Translation Support

On the path to making Hypermail more accessible globally, we’ve rolled out AI-assisted translation, now covering approximately 90% of the platform’s text. Currently, full Spanish support is live: you or your users can switch language preferences under My Account or when editing a user. If your team or your clients need support for additional languages (other than right-to-left scripts), let us know! Our AI-driven translation engine makes new languages a quick addition to our roadmap.

April 15, 2025: Improved Spam Score Insights

Understanding why an email scores a certain way for spam is critical. That’s why we updated the Message Check Spam Score feature: now, when reviewing your message’s spam score, you’ll see a popup link beside each item. Click it for an explanatory breakdown of the relevant Spam Assassin rule making optimization faster and easier.

April 10, 2025: AI Powered Spam Score Suggestions

For even deeper guidance, we added an AI option to the Check Message Spam Score feature. When viewing a message, use this tool to let AI scan your message and subject line. Based on your campaign goals, you’ll receive a tailored list of actionable improvements using just one AI credit.

April 8, 2025: AI Subject Line Suggestions Arrive

First impressions start with the subject line—and as of April, you can now generate five unique, AIpowered subject lines when creating a campaign. This system analyzes your message content (plus any subject you’ve already entered), and generates suggestions on demand. Every Hypermail account comes with 20 monthly AI credits by default, making these smart recommendations accessible for every user.

2025 has marked Hypermail’s evolution into a smart, adaptive platform that leverages the latest in AI to help you do your best work faster. The journey isn’t over: your feedback on what’s most useful, and what you wish was next, helps us and our AI keep getting better.

Have ideas for future AI features, or language support? Contact our team! Let us know what would help you deliver even more successful campaigns.

Here’s to the next wave of AI-powered email marketing!

Grow your Business though Email Prospecting

One of the major growth many start-up companies are using is cold email marketing. Most email service providers do not allow cold email marketing or using purchased email marketing lists. Hypermail is one of the very few providers that offer this service. Hypermail allows sending to B2C and B2B emails.

With Hypermail we offer both self-service and managed marketing services where we can handle the data, message design, landing pages and deployment services.

IRCE Chicago 2018

We will be attending the IRCE Chicago trade show which takes place June 5 though June 8 2018

If you would like to meetup please contact us. We hope to see you there!

Affiliate Summit East 2017

Hypermail will be attending Affiliate Summit East 2017 from July 30 to August 1st. We would be happy to meet with current clients or existing clients to discuss your needs.

Please contact us to setup a meeting.

Affiliate Summit West 2017 Las Vegas Jan 15 to 17th

Hypermail will be attending Affiliate Summit West 2017 Jan 15 to 17th.

We will have representatives of our company at that event. If you would like to meetup or discuss please let us know. Either send us an email or talk to your account manager.

Email Marketing Software- Easy Tools That Help Your Business Grow

Email marketing software provides a cost effective solution to all the marketing needs of your business.

Basics of email marketing

It is essentially a promotional component that uses digital technology to reach the consumer mail instead of direct mail that sends coupons to customer’s home.

Email marketing services can directly check the impact of mails sent and the type of customer base that is providing the required sales.

It can be even used to build brand loyalty, find new customers and encourage loyalty among them.

It also provides a choice between software that can be handled by your own company or you can hire professional email marketing services at some price.

It can be a used as a communication tool that connects the brand directly to its intended customers.

Send mass mails through the email marketing software and wait and reap its benefits in the comfort of your office.

It solves many purposes in one go such as handling promotions, transferring informational content, for social sharing and for management of relationship between you and your customer.

It is easy to use, can be customized according to your own needs and is extremely efficient.

Choose your email marketing software wisely, run a campaign, increase your customer base and enjoy the benefits.

How Emailing Lists Works for Any Business

Sending emails is not about conveying messages, sending or exchanging information. It’s about putting across things in the most convincing manner, in a way that is simple to read, easy to understand, and appropriate to the context. Personal emails are of course the exception, but if you plan to do email marketing, every word of your email matters. In that case you need professional email services.

Having various email lists will be a great idea to set your email marketing campaign on fire! These lists are usually purchased, rented, or leased from agencies that are authorized to maintain email ids and contact details of potential customers for any business.
Well, if you think you don’t need them, rethink! No matter how small your company is or how big your business has grown over time, email marketing is a smart way to keep the business running in good pace.
Although you have a database maintained with contact details and run your campaigns successfully with existing customers, these email lists come a long way in increasing the client pool in a global market.
For instance, the recreation equipment emailing list is a great way to target vendors and customers who are in the recreation business. This only means that no matter which geographic location you are located in, your business information is available with everyone at any point in time
Similarly, a sporting company, club, or just a group of enthusiastic sportsmen listed in the sports equipment emailing list can be contacted easily to sell your sports equipments and services
With IT intervention in all walks of life, even a small start-up company has good probability of becoming the best IT service provider by reaching out to service seekers listed in the software design emailing list. These are just few examples. With various categories of emailing lists one can only get better in any business

A Guide to Email Marketing.

Owning a business can be easy, but running it smoothly and successfully is definitely not child’s play. You need to make the right decisions, keep a regular follow up of your competitors, and draw out an appropriate business strategy. Besides all these, a well planned advertising and marketing strategy plays a key role in making your business grow and prosper. With marketing in mind, digital marketing has taken over the simple traditional marketing methods. Especially with the advent of the internet, your business, whether big or small, can reach out to millions of people around the world. A few of the popular digital marketing methods include Pay per click, online advertising, social media marketing, email marketing and a lot others. This article shall be talking about email marketing in detail.

What is email marketing?

To define, email marketing is a sort of direct digital marketing method that makes use of electronic mail also called the e-mail or emails a marketing tool and communicates about your business to your consumers and your business associates. Email marketing is both cost-effective and environmentally friendly way of advertising your business to your potential clients. You can utilize email marketing for enriching your business communications and target specific markets as well as for building brand and customer loyalty and communicating promotional offers to them.

Whenever your customers, or associates or anyone is conveyed about your business brand, or sales or requests for business, or just about anything that promotes your business through electronic mail, email marketing occurs. Not only that, email marketing helps you to stay connected with your clients and business partners and build a healthy relationship with them. This is a personal easy and quick method, in which an email is created and sent out to specifically target members of your email list. Unlike other methods of marketing, email marketing do not require large print space specific timings, or high production costs.

Importance of email marketing

Many of you would be thinking that your company is better off without the email marketing method. But here, we have discussed a few of the important reasons that will convince you includethis method in your marketing strategy.

Popular marketing channel than social media: undoubtedly, social media is an extremely important tool in the marketing strategy of any business. You definitely can communicate with your audience at any time and make your personal relationship with them even more strong using a social media platform like Facebook, LinkdIn, Twitter, etc. However, according to a study, customer acquisition through email marketing is nearly 12% and that of social media marketing is 8%. Therefore it is clear that email marketing rules over social media marketing. Consequently, we can say that communication via emails is more than social media communication and so using it as your internet marketing strategy is quite viable.

Cost Effective: advertising or marketing your business brand through radio and TV messages or through pamphlets and newspapers can take up a lot of cost. This is a point to think about, especially by those who own a small scale business. Marketing through emails, on the other hand, would hardly cost you anything except for your little time and effort. Moreover, you will be able to create the same effect as that created by the traditional marketing methods given above with an additional benefit of having a follow up information of whoever visited your business website after viewing the email.

Customizable: you can send out a tailored email message to a segmented list of audience, which contains information relevant to them. In email marketing you actually have the choice of who receives a particular information about your business and who does not. This allows you to easily target the population that you actually want to. This kind of flexibility is again an advantage in email marketing.