At Hypermail, 2025 has been a landmark year for AI innovation. Our mission is to put the most advanced tools in the hands of email marketers, empowering you with features that don’t just save you time but sharpen your results. Here’s a roundup of this year’s major AI driven launches and improvements so far:
July 15, 2025: SpinText AI Message Variant & Subject Line Creator
We’re excited to announce a powerful new feature for creative experimentation: our SpinText AI Message Variant Creator. Now, with a single click on Generate SpinText AI Message Variant under any message, you can instantly create unique, AI-generated variants of your email content using just one AI credit. But we didn’t stop there when using AI suggestions for subject lines, you’ll now find an option to generate and insert SpinText variations automatically. This means more dynamic, personalized subject lines and message bodies with less manual effort or risk of repeating yourself.
July 8, 2025: AI HTML Message Variant Generator
A day prior, we introduced another productivity booster: the AI HTML Message Variant Generator. When viewing any message, you’ll now see a new button that empowers you to generate a fresh message variant, powered by AI. This tool updates your message’s language and wording, giving you new ways to engage your audience while keeping your messaging authentic and on-brand. Each use costs 1 AI Credit making it simple, flexible, and cost-effective.
July 7, 2025: AI-Assisted Translation Support
On the path to making Hypermail more accessible globally, we’ve rolled out AI-assisted translation, now covering approximately 90% of the platform’s text. Currently, full Spanish support is live: you or your users can switch language preferences under My Account or when editing a user. If your team or your clients need support for additional languages (other than right-to-left scripts), let us know! Our AI-driven translation engine makes new languages a quick addition to our roadmap.
April 15, 2025: Improved Spam Score Insights
Understanding why an email scores a certain way for spam is critical. That’s why we updated the Message Check Spam Score feature: now, when reviewing your message’s spam score, you’ll see a popup link beside each item. Click it for an explanatory breakdown of the relevant Spam Assassin rule making optimization faster and easier.
April 10, 2025: AI Powered Spam Score Suggestions
For even deeper guidance, we added an AI option to the Check Message Spam Score feature. When viewing a message, use this tool to let AI scan your message and subject line. Based on your campaign goals, you’ll receive a tailored list of actionable improvements using just one AI credit.
April 8, 2025: AI Subject Line Suggestions Arrive
First impressions start with the subject line—and as of April, you can now generate five unique, AIpowered subject lines when creating a campaign. This system analyzes your message content (plus any subject you’ve already entered), and generates suggestions on demand. Every Hypermail account comes with 20 monthly AI credits by default, making these smart recommendations accessible for every user.
2025 has marked Hypermail’s evolution into a smart, adaptive platform that leverages the latest in AI to help you do your best work faster. The journey isn’t over: your feedback on what’s most useful, and what you wish was next, helps us and our AI keep getting better.
Have ideas for future AI features, or language support? Contact our team! Let us know what would help you deliver even more successful campaigns.
Here’s to the next wave of AI-powered email marketing!