In our software update, we added landing pages to our software. But do you know the importance of a landing page or its potential for a Return on Investment (ROI)? Here is the scoop:
Many companies struggle to pin-point their ROI, especially when it comes to the business of advertising. Depending on the company, your ROI can be tracked differently. For email marketers, using a software much like HyperMail offers, is important. A feature to our software is being able to create landing pages, which in return can create conversions leading to a return on investment. The nice part is that the landing pages can be designed to your company’s needs–no “cookie-cutter” templates here! Choose and create your landing page and start tracking your customer’s clicks.
The benefit to having a landing page makes it easier for your customers to go from their inbox to your desired destination. Rather than sending your customers to your homepage, design a separate page where they can, in other words, “cut to the chase.” Chances are, if you send your customer to your homepage, they may never make it to the page you desired.
No one wants to lose on a return of investment. Try our walk-through and browse our landing page templates. Still don’t understand landing pages or want to get the walk-through? Contact us, and we can explain.