It is important to use LinkedIn in combination with your marketing efforts. Why make the tedious effort, you may ask.  Going on LinkedIn allows you to connect with clients and make new connections with people within the industry.  For HyperMail, we get a lot of our inquires and business connections through our LinkedIn account.  Integrating social media, including LinkedIn, should be a must for a company.  Not participating in social media, is allowing your company to lose on new clients, which in turn leads to revenue.  For more information on how to integrate LinkedIn or social media with your email campaigns, give us a call.  We can help you get started.