Email marketers often view unsubscribes as the end of the conversation. With Hypermail’s new Unsubscribe Survey, they can become the start of a learning opportunity instead.
We’ve added a simple way to capture feedback whenever someone leaves your list—so you can understand why they opted out and use that knowledge to improve future campaigns.
What Happens When Someone Unsubscribes
Now, when a subscriber clicks “unsubscribe,” they’ll be asked to choose one of the following reasons:
- No longer want emails (Default)
- I never signed up for this email list
- The emails are inappropriate
- The emails are spam
- Other (with space to type in a custom reason)
If they select Other, they can tell you exactly what drove their decision in their own words.
See the Story Behind the Numbers
Inside Hypermail, you’ll now find a visual breakdown of unsubscribe reasons right in your dashboard. Each opt-out shows the chosen reason, and a pie chart view makes it easy to spot patterns at a glance.
- Too many “spam” complaints?
- Lots of “not relevant” responses?
With clear data in hand, you can tweak your sending frequency, improve segmentation, or refresh your email content strategy to match what your audience actually wants.
Why This Matters for Your Marketing
Unsubscribes are inevitable—but losing people without knowing why is a missed opportunity. Hypermail’s Unsubscribe Survey helps you:
- Protect your sender reputation by spotting issues before they escalate.
- Refine your email strategy based on real subscriber feedback.
- Keep your list healthy by removing disengaged contacts proactively.
Available Now in Hypermail
The Unsubscribe Survey is live in all Hypermail accounts today. Check your dashboard after your next campaign to see real feedback and start turning opt-outs into insights.
