Call us toll-free @ 888-497-7898

Knowledge Base » Email Delivery

What is a good Open Rate?

By Hypermail • Updated December 31, 2025 • 2 views

Open rate depends on many factors such as your subject line, list quality and sending reputation.

Generally, for purchased lists, an open rate of .5% to 5% is considered good.

For your own lists that are opt-in confirm open rate of 15% to 20% is the average.

 

Keep in mind your open rate is actually higher than reported. This is due to the fact that we track opens using a tracking pixel and most email clients such as outlook disable the loading of images by default.

Was this article helpful?

0 people found this helpful • 0 did not