{"id":6,"date":"2014-07-31T15:05:49","date_gmt":"2014-07-31T15:05:49","guid":{"rendered":"https:\/\/hypermail.com\/blog\/?p=6"},"modified":"2017-08-25T04:22:21","modified_gmt":"2017-08-25T04:22:21","slug":"delivery-tips","status":"publish","type":"post","link":"https:\/\/hypermail.com\/blog\/delivery-tips\/","title":{"rendered":"Delivery Tips"},"content":{"rendered":"

We have been speaking about the importance of\u00a0delivery, which is nothing new to email marketers, but nevertheless important.\u00a0 After much research and reading, we\u2019d like to share some important\u00a0tips with you, according to\u00a0Marketing Land<\/a>.\u00a0 They provided an article that provides insight on successful deliverability.\u00a0 Here is just a quick sum-up of the\u00a0article.<\/a><\/p>\n

\n

Tip 1<\/strong>:\u00a0Get a good ESP to prevent hard bounces.<\/em><\/p>\n

As an email marketer, nothing is probably more annoying than to see bad addresses or bad domains.\u00a0 You\u2019re probably also aware of being blocked, all leading to your email never being read.<\/p>\n

Make sure to verify and validate your subscribers.\u00a0\u00a0Velocity\u2019s\u00a0software<\/a>\u00a0can remove hard bounce email addresses.<\/p>\n

\n

Tip 2<\/strong>:\u00a0Clean your list of users<\/em><\/p>\n

\n

If your list has a high volume of users that have not engaged, they are not doing your list any good.\u00a0 Marketing Land suggests that a small list of highly engaged users yields a higher ROI.<\/p>\n

If they have not shown intent in 90 days, move them to a different list.\u00a0 You can still use them in the future.<\/p>\n

Tip 3<\/strong>:\u00a0Personalize Emails<\/em><\/p>\n

\n

The saying \u201cyou\u2019ve only got one shot\u201d, holds true in this instance for email marketers.\u00a0 Tailoring your content to your users will help your email wind up in the right inbox.\u00a0 If you are collecting their information, why not use it to increase a successful delivery.<\/p>\n

Tip 4<\/strong>:\u00a0Use a Single IP Address Per Each Type of Email<\/em><\/p>\n

A lot of marketing emails end up in the spam folder.\u00a0 By having one IP for every email type it helps increase the success of the delivery rate\u2013even if people say your email is spam.<\/p>\n

Tip 5<\/strong>:\u00a0IP Bonding<\/em><\/p>\n

Marketing Land suggests using IP Bonding for larger email sends.\u00a0 When you are sending large amounts of emails at once, it is best to spread them out over several IPs.<\/p>\n

\n

Remember, delivery is never guaranteed.\u00a0 See the\u00a0full article<\/a>, and see full description<\/p>\n","protected":false},"excerpt":{"rendered":"

We have been speaking about the importance of\u00a0delivery, which is nothing new to email marketers, but nevertheless important.\u00a0 After much research and reading, we\u2019d like to share some important\u00a0tips with you, according to\u00a0Marketing Land.\u00a0 They provided an article that provides insight on successful deliverability.\u00a0 Here is just a quick sum-up of the\u00a0article. Tip 1:\u00a0Get a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":3,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"predecessor-version":[{"id":96,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions\/96"}],"wp:attachment":[{"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}