{"id":120,"date":"2025-12-02T16:21:35","date_gmt":"2025-12-02T16:21:35","guid":{"rendered":"https:\/\/hypermail.com\/blog\/?p=120"},"modified":"2025-12-02T16:24:20","modified_gmt":"2025-12-02T16:24:20","slug":"introducing-hypermail-smartrelay","status":"publish","type":"post","link":"https:\/\/hypermail.com\/blog\/introducing-hypermail-smartrelay\/","title":{"rendered":"&#x1f680; Introducing Hypermail SmartRelay: Smarter Email Delivery, All in One Platform"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p>Email deliverability has never been more complex. Between multiple SMTP providers, IP reputation management, and balancing cold outreach with nurturing campaigns, marketers often find themselves juggling too many tools. That\u2019s why we built <strong>Hypermail SmartRelay<\/strong> \u2014 a unified solution that connects all your SMTPs and IPs, rotates them intelligently, and ensures the right emails are sent from the right servers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f50e; What is SmartRelay?<\/h2>\n\n\n\n<p>SmartRelay is designed to help you get more emails into the inbox. Instead of relying on a single provider, you can connect <strong>any SMTP<\/strong> \u2014 with built\u2011in support for Amazon SES, InboxRoad, Mailgun, PostMark, Sendgrid, SMTP.com, and SMTP2Go \u2014 or integrate your own custom SMTPs and IPs.<\/p>\n\n\n\n<p>From there, SmartRelay gives you the power to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rotate traffic<\/strong> across multiple servers to keep your reputation healthy.<\/li>\n\n\n\n<li><strong>Set flexible rules<\/strong> to decide which SMTP to use for each list, domain, or campaign.<\/li>\n\n\n\n<li><strong>Track performance<\/strong> in a single dashboard with real\u2011time deliverability insights.<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s all about giving you more control and better results.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f4c8; Why SmartRelay Improves Deliverability<\/h2>\n\n\n\n<p>SmartRelay isn\u2019t just about convenience \u2014 it\u2019s about optimizing inbox placement. Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rotate IPs &amp; SMTPs<\/strong>: Prevent overload on a single provider and spread volume intelligently.<\/li>\n\n\n\n<li><strong>Smart Rules<\/strong>: Route Gmail users via one SMTP, Yahoo users via another, or balance traffic across all.<\/li>\n\n\n\n<li><strong>Warm Up New IPs<\/strong>: Gradually build trust with ISPs by controlling send volume.<\/li>\n\n\n\n<li><strong>Optimize Performance<\/strong>: Match the right SMTP to the right audience for maximum impact.<\/li>\n\n\n\n<li><strong>All\u2011in\u2011One Dashboard<\/strong>: Monitor every SMTP\u2019s performance without switching tools.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x2744;&#xfe0f; Cold Outreach + Warm Nurture, Together<\/h2>\n\n\n\n<p>Unlike most platforms, Hypermail doesn\u2019t force you to separate cold and warm audiences. With SmartRelay, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Send cold campaigns safely<\/strong> using dedicated SMTPs\/IPs for prospecting lists.<\/li>\n\n\n\n<li><strong>Identify engaged prospects<\/strong> by tracking opens, clicks, and replies.<\/li>\n\n\n\n<li><strong>Move them to premium SMTPs<\/strong> for nurturing, follow\u2011ups, and promotions.<\/li>\n\n\n\n<li><strong>Protect your reputation<\/strong> by keeping cold traffic away from trusted IPs.<\/li>\n<\/ul>\n\n\n\n<p>This means you can run both outreach and relationship marketing in one place \u2014 without risking your sender reputation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f4b5; Pricing Made Simple<\/h2>\n\n\n\n<p>SmartRelay scales with your needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Up to 500k sends<\/strong> \u2013 $199\/month (+$25 setup)<\/li>\n\n\n\n<li><strong>Up to 1M sends<\/strong> \u2013 $299\/month (+$25 setup)<\/li>\n\n\n\n<li><strong>Up to 5M sends<\/strong> \u2013 $599\/month (+$25 setup)<\/li>\n<\/ul>\n\n\n\n<p>All plans include unlimited contacts, unlimited SMTP relays, and full ESP\/SMTP rotation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x2699;&#xfe0f; How It Works<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Connect your SMTPs<\/strong> \u2013 Add your own accounts or servers.<\/li>\n\n\n\n<li><strong>Set your rules<\/strong> \u2013 Choose how to split or rotate traffic.<\/li>\n\n\n\n<li><strong>Send your campaigns<\/strong> \u2013 Hypermail handles the routing in the background.<\/li>\n\n\n\n<li><strong>Review results<\/strong> \u2013 See deliverability metrics for each SMTP and adjust.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x1f465; Who Benefits from SmartRelay?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agencies<\/strong>: Manage multiple brands, each with their own SMTP setup.<\/li>\n\n\n\n<li><strong>Marketers<\/strong>: Improve inbox rates by rotating IPs and using the best SMTP for each domain.<\/li>\n\n\n\n<li><strong>Cold Email Senders<\/strong>: Prospect on one IP, nurture engaged leads on another.<\/li>\n\n\n\n<li><strong>High\u2011Volume Senders<\/strong>: Spread millions of sends across multiple providers.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&#x2705; Why Choose Hypermail SmartRelay&#x2122;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use your own SMTPs \u2014 no lock\u2011in.<\/li>\n\n\n\n<li>Handle both cold and warm sending in one system.<\/li>\n\n\n\n<li>Protect and grow your sender reputation.<\/li>\n\n\n\n<li>Scale sending capacity with ease.<\/li>\n\n\n\n<li>Get all your deliverability data in one place.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Hypermail SmartRelay is the smarter way to manage email deliverability. Whether you\u2019re an agency, a high\u2011volume sender, or a marketer balancing cold outreach with nurturing campaigns, SmartRelay gives you the flexibility, control, and insights you need to succeed.<\/p>\n\n\n\n<p>&#x1f449; <a href=\"https:\/\/hypermail.com\/demo\">Request a Demo<\/a> or <a href=\"https:\/\/hypermail.com\/contact\">Contact Sales<\/a> today to see SmartRelay in action.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Wo<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email deliverability has never been more complex. Between multiple SMTP providers, IP reputation management, and balancing cold outreach with nurturing campaigns, marketers often find themselves juggling too many tools. That\u2019s why we built Hypermail SmartRelay \u2014 a unified solution that connects all your SMTPs and IPs, rotates them intelligently, and ensures the right emails are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-120","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/posts\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":3,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/posts\/120\/revisions"}],"predecessor-version":[{"id":123,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/posts\/120\/revisions\/123"}],"wp:attachment":[{"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/media?parent=120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/categories?post=120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hypermail.com\/blog\/wp-json\/wp\/v2\/tags?post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}